Apple is planning to offer television subscriptions over the internet, according to multiple industry sources, and so far CBS and Walt Disney are considering the idea.
The subscription service would involve allowing customers access to some TV shows from participating networks for a monthly fee, anonymous sources have told The Wall Street Journal. The subscription content would presumably be integrated into the iTunes Store and iTunes-compatible hardware. Though Disney and CBS are rumored to be interested, the companies have not officially commented on their plans.
Assuming the rumors are true, a subscription model would be Apple’s second major move to seize the digital video market. The Cupertino, California, company introduced the Apple TV in 2007, which stores and plays video content downloaded through iTunes. However, Apple has repeatedly referred to the Apple TV as a “hobby,” implying the product has not made a serious dent in the entertainment market.
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